Where eCommerce brands become household names.

Growth partner for purpose-led and female-focused ecommerce brands with products worth talking about in Beauty. Wellness. Sex. Lifestyle.

WORK

Brands of tomorrow.

(7)

LBDO

Growth, Strategy, Performance & Campaigns

,

2022 - present

BareMum

Performance, Campaigns & Growth

,

2026 - present

PHILÉ

Performance, Campaigns & Planning

,

2026

Balmspace

Strategy, Ads Management & Campaigns

,

2025-2026

GoNude

Creative Direction, Growth & Performance

,

2023 - present

The brands I work with in beauty, sexual wellness, biotech and lifestyle. In 2025, $13M+ revenue scaled. $2.5M+ in ad spend, profitably. MER and margin lead every decision.

LBDO

GO NUDE

EUGENE

GLO TAN

BAREMUM

PHILÉ

BALM SPACE

GLO CO

FOLDUP

SMILEDIRECTCLUB

★

LBDO

GO NUDE

EUGENE

GLO TAN

BAREMUM

PHILÉ

BALM SPACE

GLO CO

FOLDUP

SMILEDIRECTCLUB

★

LBDO

GO NUDE

EUGENE

GLO TAN

BAREMUM

PHILÉ

BALM SPACE

GLO CO

FOLDUP

SMILEDIRECTCLUB

★

LBDO

GO NUDE

EUGENE

GLO TAN

BAREMUM

PHILÉ

BALM SPACE

GLO CO

FOLDUP

SMILEDIRECTCLUB

★

The receipts

Growth that scaled.

+505%

YoY Growth

LBDO · 2025

355%

MER · 18% margin

GO NUDE · 2025

$657M

FY20 Revenue

SMILEDIRECTCLUB · 4 → 20 markets

The ad reel

Creative that actually connects.

Paid media — Meta, TikTok, YouTube, Spotify.

LBDO — Climax Island in 30s · +505% growth over 4 years · 2025

GO NUDE — Streak-free cleaning, with nothing to hide · +355% · 18% margin

EUGENE — DNA, decoded · +102% YoY · MER 7%

GLO TAN — Tan that doesn't melt off in Dubai Scaled · +210%

BAREMUM — Care for every trimester · Just getting started.

PHILÉ — Babywear reimagined · Editorial paid social

BALM SPACE — Soft launch, loud results · Meta + TikTok

CRM & lifecycle

Email & SMS that prints.

Automated flows, campaigns, loyalty programs, replenishment. Subject lines that earn the open. (A marketing-girlie secret you can view my campaign sends in real-time on Milled.com)

LBDO email campaign: Your next chapter starts tonight

LBDO

“Your next chapter starts tonight”

49% open · 19.5% CVR

Go Nude email campaign: Your home will never be the same

GO NUDE

“Your home will never be the same.”

$22k in flow revenue

LBDO email campaign: Orgasm-inducing sale

LBDO

“Orgasm-inducing sale”

49% open · 39.5% CVR

Balm Space email campaign: Your new ritual

BALM SPACE

“Your new ritual”

The Roadmap

Is your agency eating your business?

Or stuck at the plateau? The market’s there, product’s right, growth isn’t? Or ready to expand internationally?

Most agencies chase in-platform ROAS and growth while ignoring your bottom-line. I find what’s stuck, fix what’s broken, and protect the margin. Together.

Join the waitlist →

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